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Communication

Your Sales Team Can’t See the Most Important Decision Makers. Thought Leadership Can.

victor@nxtmedia.es - 04/02/2026

In the complex machinery of B2B procurement, a significant friction has emerged: the people your sales team speaks with are rarely the only ones...

Communication

Thought leadership has never been more celebrated, or more underused.

victor@nxtmedia.es - 02/02/2026

A new report, The State of B2B Thought Leadership in 2026, reveals a striking paradox. Ninety-seven percent of B2B marketers say thought leadership is...

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Communication

Latest news

MIT Sloan study: AI boosts individual creativity but shrinks collective idea diversity

HCLTech study: only 18% of enterprises see AI revenue impact despite 90% workflow adoption

OpenAI expands ChatGPT ads to five new markets, tests multi-advertiser units

Christopher Nolan: AI’s real value is removing busywork, not replacing human creativity

Bloomberg Law op-ed: AI answers are only as good as the journalism underneath them

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